Privacy Policy

Last modified date: April 24, 2024

This Privacy Policy ("Policy") relates to our use of your personal information when you:

  • Use our website;
  • Create an online account with us;
  • Register for our rewards program;
  • Purchase products directly from our website;
  • Interact with us through social media, adverts or content on third party websites;
  • Otherwise engage with us, for example by contacting our friendly customer service team (collectively the "Services").

This Policy explains what personal information we collect about you; how we use it (including who we share that personal information with) and your rights and choices regarding your personal information. "Personal information" means any information that identifies, relates to, describes, or can be associated with you.

Notice to California Residents: If you are a resident of California, please see below the "Additional Disclosures for California Residents" for details regarding special disclosures and rights you may have under state law.

Our website is not directed to or meant for use by residents of the Brazil, United Kingdom ("UK"), France, Germany, or any other European Union country.

If you are a Zevia former, or prospective employee seeking employment with us, please reach out to us at privacy@zevia.com  for a copy of the applicable privacy policy. Current Zevia employees may find the applicable privacy policy on our internal employee portal.

This Policy was last updated on and is effective as of December 1, 2022. If you have any questions or concerns about our use of your personal information, then please contact us using the contact details provided in the section below marked "How do I contact Zevia?".

WHAT INFORMATION DOES ZEVIA COLLECT ABOUT ME AND WHY?

The personal information that we may collect about you broadly falls into the following categories:

HOW DOES ZEVIA USE MY PERSONAL INFORMATION?

We may use your personal information for the purposes set out in this Policy, including:

Regarding sensitive personal information, we use your account credentials to maintain your account with us.

Use of Non-Personally Identifiable Information

We may receive or create, and use, non-personally identifiable information, such as deidentified, anonymized and/or aggregated data, in any manner that does not identify individual users. We will maintain and use this information in deidentified, anonymized, or aggregated form and not attempt to re-identify it unless expressly permitted by applicable law.

Any non-personally identifiable information that is combined with personal information will be treated by us as personal information.

DOES ZEVIA DISCLOSE MY PERSONAL INFORMATION TO ANYONE?

We may have disclosed or disclose in the future your personal information to the following categories of recipients for our business purposes or as required or permitted by law:

WHAT ARE MY DATA PROTECTION RIGHTS?

Zevia respects your right to access and control your personal information. You have choices about the data we collect. When you are asked to provide personal information that is necessary for the purposes of providing you with our Services, you may decline, however, this may result in our inability to provide you access to certain features or Services.

We encourage you to reach out to us at privacy@zevia.com if any of your contact details have changed, or if you believe that the information, we hold about you is incorrect. You may have specific rights and choices regarding your personal information under applicable data privacy laws. Click here  to exercise any rights you may have under applicable data privacy laws. These rights may include:

Access to personal information: Under certain state privacy laws and international privacy regulations, you may have the right to confirm that we have collected your personal information and request access to your personal information. In these cases, we will comply, subject to any relevant legal requirements and exemptions, including identity verification procedures. Before providing data to you, we will ask for proof of identity and sufficient information about your interaction with us so that we can locate any relevant data. We may also charge you a fee for providing you with a copy of your data (except where this is not permissible under local law).

Correction and deletion: In some jurisdictions, you have the right to correct or amend your personal information if it is inaccurate or requires updating. You may also have the right to request deletion of your personal information. Please note that such a request could be refused because your personal information is required to provide you with the products or services you requested, e.g., to deliver a product or send an invoice to your email address, or that it is required by the applicable law.

Profiling: In some jurisdictions, you have the right to opt out of the processing of your personal information for the purpose of profiling in furtherance of decisions that produce legal or similarly significant effects. Please note that we do not engage in such profiling at this time.

Targeted advertising: In some jurisdictions, you may have the right to opt out of advertisements that are based on personal information that is obtained or inferred based on your activities across nonaffiliates websites, applications, or online services.

Sale of Personal Information: In some jurisdictions, you may have the right to opt out of sales of your personal information, as that "sale" is defined under applicable law.

Do Not Track: Some web browsers (including Safari, Internet Explorer, Firefox, and Chrome) incorporate a "Do Not Track" ("DNT") or similar feature that signals to websites that a user does not want to have his or her online activity and behavior tracked. We currently do not respond to DNT signals.

WHAT IF I ACCESS A THIRD-PARTY SITE THROUGH ZEVIA'S WEBSITE?

Our website may contain links to or from third-party sites. Please be aware that we do not control and are not responsible for the privacy practices of such third parties. This Policy applies only to the personal information we collect as described above. We encourage you to read the privacy policies of third-party sites you access from links on our website.

WHAT IF I ACCESS OR USE A SOCIAL NETWORK OR PUBLIC FORUM THROUGH WWW.ZEVIA.COM?

Our website may facilitate easy access to certain social networking sites and other websites or services with user-generated content features, such as Facebook, Instagram and Twitter ("Social Sites"). You understand that we do not control such services and are not liable for the manner in which they operate. Please review the Social Sites' privacy policies if you would like more information about how they collect, use and share your personal information, your privacy rights and how to change your privacy settings.

Our website may enable you to:

Signing-in to our website using a Social Site or other third-party account may allow us to access information that you have given the Social Site permission to share, and we may use such information to show you ads that are more relevant for you. Our use of your personal information in relation to the Social Sites will be as set out in this Policy or as otherwise notified to you. The sign-in feature may also transfer information to the Social Site or third party, such as your username or social media handle, to authenticate you. The Social Site or third party may also automatically collect information such as your IP address, information about your browser and device, and the web page address of our website. The sign-in feature may also place and read cookies from that third party that may contain a unique identifier the Social Site or other third-party assigns to you. The functionality of and your use of the sign-in is governed by the privacy policy and terms of use of the Social Site.

HOW DO I STOP RECEIVING MARKETING COMMUNICATIONS?

We will only send you marketing communications if you have agreed to this, or if we are otherwise permitted by law. If at any time you decide that you no longer wish to receive marketing communications from us, you may opt out by clicking on the relevant 'unsubscribe' link in the emails you receive, by texting STOP in response to any text message or by contacting us using the details found in the section "How do I contact Zevia".

Please note, while we will honor your request to stop receiving marketing communications, we will continue to send you service-related communications such as emails confirming purchases through our website.

HOW LONG DOES ZEVIA KEEP MY PERSONAL INFORMATION?

We will retain your personal information where we have an ongoing legitimate business need to do so (for example, to provide you with access to your account on www.zevia.com, to provide you with a product you have purchased, or to comply with applicable legal, tax, or accounting requirements), or for other permitted purposes, such as retention pursuant to applicable contract or law. Our retention periods vary based on business, legal, and regulatory needs and obligations.

When we have no ongoing legitimate business need or other legal purpose to process your personal information, we will either delete or deidentify it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further use until deletion is possible.

DOES ZEVIA TRANSFER MY PERSONAL INFORMATION TO OTHER COUNTRIES?

In order to provide our Services, we may need to transfer and process your personal information internationally (including to destinations outside the country in which you are located).

As a result, your personal information may be transferred to and/or processed in countries which may not guarantee the same level of protection for personal information as the country in which you reside. However, we have taken appropriate safeguards to ensure that your personal information will remain protected in accordance with this Policy.

Further information can be provided on request: please contact us using the details found in the section "How do I contact Zevia?" We have also implemented similar appropriate safeguards with our third-party service providers and partners and further details can be provided upon request.

IS MY PERSONAL INFORMATION SECURE?

We understand that you care how your personal information is used and/or shared with others, and we value your trust and seek to safeguard your personal information.

We implement appropriate technical and organizational security measures, including physical, administrative and technical safeguards to protect your personal information from unauthorized access, use and disclosure.

The measures we use to protect your personal information are designed to provide a level of security appropriate to the risk of processing your personal information. However, please be aware that no electronic transmission of information can be entirely secure. We cannot guarantee that the security measures that we have in place to safeguard personal information will never be defeated or fail, or that those measures will always be sufficient or effective.

I HAVE ENTERED A CONTEST, PROMOTION OR SURVEY – HOW DO I FIND OUT MORE ABOUT THAT?

Zevia and its preferred third-party service providers or business partners may offer sweepstakes, contests, promotions and surveys (each, a "Promotion").

Where we do this, we will use your personal information as set out in this Policy, or as otherwise notified to you. However, in certain cases, a third party's privacy policy may apply to any personal information that you provide in connection with such Promotion. Before entering any Promotion, we encourage you to check who is operating the Promotion in question, and the terms, conditions, policies and rules that apply to it.

HOW OLD DO I HAVE TO BE TO USE THE ZEVIA SITES OR OTHER DIGITAL OFFERINGS?

You must be aged 13 or over to use the Zevia website and our other digital offerings.

We take your privacy very seriously and we understand the importance of taking extra precautions to protect the privacy and safety of children who use our products and services. We do not solicit or knowingly collect personal information from children aged 13 and under. If we are made aware that we have received such information, or any information in violation of our Policy, we will use reasonable efforts to locate and remove that information from our records.

California Minors: If you are a California resident who is under age 18 and you are unable to remove publicly available content that you have submitted to us, you may request removal by contacting us at: privacy@zevia.com. When requesting removal, you must be specific about the information you want removed and provide us with specific information, such as the URL for each page where the information was entered, so that we can find it. We are not required to remove any content or information that: (1) federal or state law requires us or a third party to maintain; (2) was not posted by you; (3) is anonymized so that you cannot be identified; (4) you don't follow our instructions for removing or requesting removal; or (5) you received compensation or other consideration for providing the content or information. Removal of your personal information from the Services does not ensure complete or comprehensive removal of that content or information from our systems or the systems of our service providers. We are not required to delete the content or information posted by you; our obligations under California law are satisfied so long as we anonymize the content or information or render it invisible to other users and the public.

 DOES THIS POLICY EVER CHANGE?

We may update or modify this Policy from time to time in response to changing legal, technical or business developments. We will obtain your consent to any material Policy changes if and where required by applicable data protection laws. The date of the most recent version of this Policy will appear at the top of the page.

When we update our Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make. For example, we will notify you of any changes to this Policy by posting a new Policy and updating the "last modified" date at the top of this page.

HOW DO I CONTACT ZEVIA?

We have taken great measures to ensure that your privacy is respected upon your visit to our website. If you have any questions, comments, or concerns about our privacy practices and/or would like to submit a privacy request, please contact us either:

ADDITIONAL DISCLOSURES FOR CALIFORNIA RESIDENTS

If you are a resident of the state of California, this section addresses your rights under the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act, and implementing regulations ("CCPA"). Any terms defined in the CCPA have the same meaning when used in this Policy.

PERSONAL INFORMATION WE COLLECT ABOUT YOU AND HOW WE USE IT

We collect personal information about California consumers for a variety of business reasons as indicated in the chart below. Please note the specific pieces of personal information we may collect about you can vary depending on the nature of your interactions with us.

HOW WE SHARE AND SELL PERSONAL INFORMATION

The two charts below show the categories of personal information we have (a) sold; (b) shared with third parties for behavioral advertising; or (c) disclosed to our service providers and contractors for a business purpose during the last 12 months.

Zevia "shares" personal information such as email address, name, and information collected by cookies including IP address with third parties for the purpose of cross-context behavioral advertising.

Zevia also discloses personal information with our service providers or contractors pursuant to a written contract and for the following business purposes identified in the chart below.

Categories of Personal InformationCategories of Sources from which Personal Information is CollectedPurposes for Collection / UseCategories of Third Parties to Whom we Disclose Personal Information

Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name, or other similar identifiers.

Directly from you.

Cookies on our websites & apps.

  • Fulfill orders & deliver your purchases.
  • Send you information & updates.
  • Send you marketing communications.
  • Show you relevant ads while you are browsing the internet or using social media.
  • Contact you in order to obtain information about your product preferences & how we can improve our products, services, business, website, & apps.
  • Detect & prevent fraud against you &/or us.
  • Our service providers.
  • Data analytics providers like Google Analytics.
  • Third party advertising partners.
  • Third parties for marketing purposes.

Month & day of birth.

Directly from you.

  • Fulfill orders & provide refunds.
  • Detect & prevent fraud against you &/or us.
  • Our service providers.
  • Data analytics providers like Google Analytics.
  • Third party advertising partners.
  • Third parties for marketing purposes.

Personal information that reveals a consumer's account log-in, financial account, payment information, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account.

Directly from you.

  • Fulfill orders & provide refunds.
  • Detect & prevent fraud against you &/or us.
  • Service providers performing payment processing services for us.

Commercial information, including records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

Directly from you.

Cookies on our websites & apps.

Our Service Providers.

  • Provide you with appropriate products, recommendations, & updates.
  • Fulfill orders & deliver your purchases.
  • Send you information & updates.
  • Send you marketing communications.
  • Show you relevant ads while you are browsing the internet or using social media.
  • Contact you to obtain information about your product preferences & how we can improve our products, services, business, website, & apps.
  • Detect & prevent fraud against you &/or us.
  • To improve our website & apps, set default options, & provide you with a better shopping & website experience.
  • Our service providers.
  • Third party advertising partners.
  • Third parties for marketing purposes.

Internet or other electronic network activity information, including, but not limited to, browsing history, search history, & information regarding a consumer's interaction with an internet website application, or advertisement.

Cookies on our websites & apps.

Our Service Providers.

  • Make it easier for you to log into our website & apps.
  • Deliver products to you.
  • Provide you with appropriate products, recommendations, & updates.
  • Show you relevant ads while you are browsing the internet or using social media.
  • Improve our website & apps, set default options, & provide you with a better shopping & website experience.
  • Protect the security of our website & apps.
  • Detect & prevent fraud against you &/or us.
  • Third party advertising partners.
  • Third parties for marketing purposes.

Geolocation data.

Directly from you.

Cookies on our websites & apps.

  • Make it easier for you to log into our website & apps.
  • Provide you with appropriate products, recommendations, & updates.
  • Show you relevant ads while you are browsing the internet or using social media.
  • Improve our website & apps, set default options, & provide you with a better shopping & website experience.
  • Protect the security of our website & apps.
  • Detect & prevent fraud against you &/or us.
  • Our service providers.
  • Third party advertising partners.
  • Third parties for marketing purposes.
Categories of Personal InformationAuditing & Advertising ImpressionsSecurity & IntegrityFunctionality & DebuggingShort-Term/Transient Use, Including Non-Personalized AdvertisingServices Performed on Our BehalfMarketing ServicesResearch & DevelopmentQuality Control & Improvement of Our Products & Services
Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name, social security number, driver's license number, passport number, or other similar identifiers.
Month & day of birth.
Commercial information, including records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Internet or other electronic network activity information.
Geolocation data.
Personal information that reveals a consumer's account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account.

Your Rights and Choices

A. Right to Access Personal Information and Data Portability Right

The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past twelve (12) months. Once we receive and confirm your verifiable consumer request, we will disclose to you:

You also may request that we inform you of specific pieces of personal information that we collected about you. In some instances, you may request that any of this information be provided to you in an electronically portable format.

B. Right to Delete

You have the right to request that we delete your personal information that we collected from you, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies. If we cannot delete all of your personal information, we will let you know why.

C. Right to Correct Inaccurate Information

If you believe that any of the personal information, we hold about you is not accurate, you may submit a request for us to correct that information. We will use commercially reasonable efforts to correct the information according to your request.

D. Right to Opt Out of Sales and Sharing

You may opt out of the sale of your personal information or sharing for cross-context behavioral advertising. To opt out, click here.

E. Non-Discrimination

You have the right to not be discriminated against for exercising any of your CCPA rights.

F. Exercising Your Rights

To exercise the access, data portability, correction, opt-out, or deletion rights described above, please submit your request to us:

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. You may only make such a request for access or data portability twice within a 12-month period.

The verifiable consumer request must provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative and describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. We will reach out to you for additional information as necessary for us to verify your identity. If you are submitting on someone else's behalf, we may ask you and/or your representative for additional verification. This may include providing a signed letter verifying your right to make this request.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.